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Published: July 31, 2025Category: PPC Paid AdvertisingReading Time: 14 minutes The $50,000 Shopping Campaign That Sold 3 Products Sarah runs a home decor e-commerce store. After 6 months and $50,000 in ad spend managed by a Google Premier Partner agency, her Shopping campaigns had generated exactly 3 sales. Three. Sales. Her agency s explanation? Shopping [ ]
Published: July 29, 2025Category: SEO Search MarketingReading Time: 12 minutes The $15,000 AI Readiness Scam That s Fooling Business Owners Last week, a manufacturing CEO forwarded me an email that made my blood boil. His current agency sent a urgent notice about Google s AI search updates, complete with red warning text and a countdown timer. [ ]
Published: July 24, 2025 Google Analytics 4 implementation requires advanced technical expertise, custom tracking configuration, and ongoing optimization management. That s what a $5,000 GA4 setup proposal said last week. Additionally, the agency wanted $1,500/month for ongoing analytics optimization and reporting. Here s what they don t tell you: GA4 setup takes 2-3 hours and requires no advanced [ ]
Published: July 22, 2025 Content strategy development typically takes 8-12 weeks and requires extensive stakeholder interviews, competitive analysis, and iterative refinement. That s what a $15,000 content strategy proposal said last month. However, let s break this down: Eight to twelve weeks. For what exactly? Essentially, you re paying for a content calendar, some topic ideas, and a [ ]
Published: July 17, 2025 You need to be on both platforms. That s what every PPC agency tells every client. Facebook AND Google. Instagram AND YouTube. LinkedIn AND TikTok. Because why choose one revenue stream when you can sell them all? Here s what they don t tell you: Most businesses should focus on one platform first, master [ ]
Published: July 15, 2025 Every few months, the marketing world explodes with panic. Google releases an algorithm update, and suddenly every agency is sending urgent emails about how your rankings are about to tank, your traffic will disappear, and you need to pay them thousands of dollars immediately to fix your website. Here s the truth: [ ]
Our agency sends us beautiful 30-page reports every month, but I still can t tell if our marketing is actually making money. This frustrated CEO s experience represents one of the biggest problems in modern marketing: agencies have become experts at producing impressive reports that hide the one metric that actually matters—return on investment. Here s a sobering [ ]
Published: July 8, 2025 We paid $15,000 for a custom content strategy that was literally their competitor s presentation with our logo swapped in. They forgot to change the competitor s name on slide 47. This restaurant owner s experience isn t unique—it s standard practice at most content marketing agencies. While they charge premium prices for custom strategies, they re [ ]
Published: July 3, 2025 We know you overcharge us, but we re stuck in this retainer. This is what a Fortune 500 CMO told me last week about their Google Ads management agency. Think about that for a second. They KNOW they re being ripped off. They KNOW they re getting terrible value. But they re TRAPPED in a [ ]